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Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.01.046
Abstract: Abstract The growing influence of digital media has motivated many organizations, including political parties, to adopt it to promote their agendas, share political and professional viewpoints, and indulge in social interactions. Twitter is one of…
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Keywords:
political parties;
platform digital;
digital communication;
use microblogging ... See more keywords