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Published in 2019 at "British Food Journal"
DOI: 10.1108/bfj-04-2019-0298
Abstract: In times of “milk price crises”, “fair” milk prices are repeatedly demanded. Various studies indicate an increased willingness to pay (WTP) for the additional attribute of price fairness. Nevertheless, market shares have been low so…
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Keywords:
milk;
price;
split sample;
choice ... See more keywords