Factors leading to sustainable consumption behavior: an empirical investigation among millennial consumers
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DOI: 10.1108/k-12-2022-1675
Abstract: PurposePromoting sustainable consumption is key to global sustainable development. The current study aims to explore the impact of environmental risk perception, environmental knowledge, social pressure and health consciousness on sustainable behavior intention among millennial consumers.Design/methodology/approachThis… read more here.
Keywords: consumption; sustainable consumption; consumption behavior; among millennial ... See more keywords
Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
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DOI: 10.3390/socsci8080240
Abstract: This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods were employed to examine the… read more here.
Keywords: homeless youth; lgbtq homeless; cause; millennial consumers ... See more keywords