Minimalism in consumption: A typology and brand engagement strategies
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DOI: 10.1016/j.jbusres.2021.01.033
Abstract: Abstract Minimalistic consumption has received increased attention during the last few years with a substantial segment of consumers having adopted this notion. Minimalism highlights subjective well-being, happiness, and increased quality of life. Despite minimalism gaining… read more here.
Keywords: brand engagement; minimalism consumption; minimalism; consumption ... See more keywords