Ethnic minority consumers reactions to advertisements featuring members of other minority groups
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DOI: 10.1016/j.ijresmar.2017.06.005
Abstract: This research investigates how members of ethnic minority groups react to advertisements featuring members of other ethnic minority groups. The results of five experiments show that ethnic minority consumers feel more ostracized by advertisements featuring… read more here.
Keywords: advertisements featuring; minority; ethnic minority; minority consumers ... See more keywords