‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model
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DOI: 10.1080/13527266.2016.1234504
Abstract: Abstract The ‘Fear of Missing Out’ (‘FOMO’) is a well-known concept in popular culture. Consequently, it has been co-opted and successfully utilised in commercial advertising appeals to initiate sales. However, academic research to date has… read more here.
Keywords: fear missing; research; response; fomo ... See more keywords
Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students
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DOI: 10.3390/ijerph18041974
Abstract: The majority of research on the fear of missing out (FOMO) has focused on understanding how social media posts about attractive unattended experiences taking place in the physical world (e.g., a friend’s vacation) influence individuals’… read more here.
Keywords: fear missing; fomo; well fear; digital content ... See more keywords