The efficacy of message frames on recreational boaters’ aquatic invasive species mitigation behavioral intentions
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DOI: 10.1080/10871209.2018.1434705
Abstract: ABSTRACT Aquatic invasive species (AIS) management often requires a human-centered focus that entails communicating with resource-users about needed mitigation behaviors. Messaging is a common communication practice to this end, and evaluating how messaging influences user… read more here.
Keywords: message framing; message; invasive species; mitigation behavioral ... See more keywords