Deep trajectory: a deep learning approach for mobile advertising in vehicular networks
Sign Up to like & getrecommendations! Published in 2017 at "Neural Computing and Applications"
DOI: 10.1007/s00521-017-3231-1
Abstract: Mobile advertising is an interesting research topic and a promising commercial application in vehicular networks, which is expected to spread the timely information into the network at a lower cost. Seed vehicles are of vital… read more here.
Keywords: seed; vehicular networks; mobile advertising; deep learning ... See more keywords
Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2019.02.001
Abstract: Abstract As mobile devices gain increasing popularity in consumers' shopping journeys, geofencing mobile advertising is widely used by retailers to convert front traffic, i.e., consumers walking in front of a store, into sales. In the… read more here.
Keywords: traffic; mobile advertising; conversion; advertising ... See more keywords
Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2019.1612495
Abstract: Abstract Adverting standardization has been widely discussed since 1990s. Recently, this discussion has been extended to mobile advertising. When it comes to adopt a standardization or localization strategy, it is important that marketers understand how… read more here.
Keywords: advertising acceptance; mobile advertising; value; advertising ... See more keywords
Variety Effects in Mobile Advertising
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Marketing Research"
DOI: 10.1177/00222437211056090
Abstract: Mobile app users are often exposed to a sequence of short-lived marketing interventions (e.g., ads) within each usage session. This study examines how an increase in the variety of ads shown in a session affects… read more here.
Keywords: increase variety; variety; mobile advertising; effects mobile ... See more keywords