Consumer Perceptions and Intention to Recommend Mobile Car Markets: The Mediating Effect of Perceived Value
Sign Up to like & getrecommendations! Published in 2024 at "Journal of African Business"
DOI: 10.1080/15228916.2024.2370176
Abstract: ABSTRACT The advent of COVID-19 led to a wave of Mobile Car Markets (MCMs) as the Zimbabwean government enforced localised restrictions on people’s movement. As a result, MCMs have become a permanent feature in the… read more here.
Keywords: perceived value; mobile car; car markets; intention recommend ... See more keywords
Determinants of the Continued Intention of College Students in China to Use DiDi Mobile Car-Sharing Services
Sign Up to like & getrecommendations! Published in 2019 at "SAGE Open"
DOI: 10.1177/2158244019893697
Abstract: This research paper examined the continued intention of college students to use DiDi mobile car-sharing services in China. The unified theory of acceptance and use of technology (UTAUT) was used as the theoretical framework while… read more here.
Keywords: sharing services; mobile car; car sharing; continued intention ... See more keywords