Perceived quality of mobile cell phones: an initiative to develop local product
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DOI: 10.1504/ijbir.2018.10010407
Abstract: The objective of the study was to develop mobile cell phones characteristics based on consumer perceived quality. For this purpose, questionnaire was used as a research instrument. Questionnaires were distributed to 390 mobile cell phones… read more here.
Keywords: perceived quality; product; cell phones; mobile cell ... See more keywords