The influences of technological characteristics and user beliefs on customers' perceptions of live chat usage in mobile banking
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DOI: 10.1108/ijbm-09-2020-0465
Abstract: PurposeIn recent years, numerous banks have introduced live chat systems to their mobile banking (m-banking) applications to help customers address problems that arise while using m-banking. However, few researchers have investigated bank customers' perceptions of… read more here.
Keywords: research; user beliefs; live chat; mobile chat ... See more keywords