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Published in 2021 at "Journal of Ambient Intelligence and Humanized Computing"
DOI: 10.1007/s12652-020-02173-x
Abstract: Internet of Things (IoT) data security is one of the critical ideas in data security as the data to be transferred should be made secure. In the field of mobile commerce is the high effect…
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Keywords:
simon;
security;
mobile commerce;
iot data ... See more keywords
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Published in 2018 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-11-2017-0301
Abstract: Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding…
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Keywords:
perceived values;
adopt mobile;
intention adopt;
vietnamese consumers ... See more keywords
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Published in 2020 at "Indonesian Journal of Electrical Engineering and Computer Science"
DOI: 10.11591/ijeecs.v20.i3.pp1173-1184
Abstract: This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information…
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Keywords:
commerce;
malaysia;
use mobile;
effect ... See more keywords
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Published in 2022 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667221090991
Abstract: Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically.…
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Keywords:
mobile commerce;
buying behavior;
buying;
impulse buying ... See more keywords
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Published in 2021 at "International Journal of Market Research"
DOI: 10.1177/14707853211027483
Abstract: This research investigates the role of interactivity and service quality toward customer engagement (i.e., co-developing, influencing, augmenting, mobilizing) in the context of mobile e-commerce applications (apps). Based on a survey of 717 mobile e-commerce app…
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Keywords:
mobile commerce;
customer engagement;
interactivity;
role interactivity ... See more keywords
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Published in 2021 at "Sustainability"
DOI: 10.3390/su13115973
Abstract: The continued growth for both smartphone usage and mobile applications (apps) innovations has resulted in businesses realizing the potential of this growth in usage. Hence, the study investigates the antecedents of customer satisfaction due the…
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Keywords:
customer;
satisfaction;
antecedents customer;
mobile commerce ... See more keywords
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Published in 2017 at "Management Science Letters"
DOI: 10.5267/j.msl.2017.7.001
Abstract: Article history: Received: February 1, 2016 Received in revised format: July 6, 2017 Accepted: July 6, 2017 Available online: July 6, 2017 The primary objective of this paper is to consider the influence of perceived…
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Keywords:
mobile commerce;
innovativeness;
adoption mobile;
innovativeness adoption ... See more keywords