Mobile consumers and the retail industry: the resistible advent of a new marketing scene
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DOI: 10.1080/17530350.2019.1611623
Abstract: ABSTRACT Over the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely… read more here.
Keywords: consumers retail; new marketing; marketing scene; marketing ... See more keywords