Gamified mobile experiences: smart technologies for tourism destinations
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DOI: 10.1108/tr-08-2017-0131
Abstract: Purpose The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for DMOs to enrich the experience of tourists, and to present the benefits provided to DMOs by analytics tools… read more here.
Keywords: tourism; gamified mobile; analytics tools; mobile experiences ... See more keywords