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Published in 2020 at "International Journal of Public Sector Performance Management"
DOI: 10.1504/ijpspm.2020.107764
Abstract: The paper highlights the transformation of the relationships between energy firms and customers by the web. In fact, it aims to demonstrate that mobile marketing and strategy may raise the switching rates and hence, the…
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Keywords:
mobile marketing;
strategy energy;
energy companies;
marketing strategy ... See more keywords