What Do We Know About Mobile Media and Marketing?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Advertising Research"
DOI: 10.2501/jar-2017-032
Abstract: ![Figure][1] Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have… read more here.
Keywords: know mobile; mobile media; media marketing;
Internet of Vehicles Empowered Mobile Media: Research on Mobile-Generated Content (MoGC) for Intelligent Connected Vehicles
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13063538
Abstract: With the rapid growth of mobile media, large quantities of mobile content have been generated by moving entities. Some content generation patterns become popular for users and professional organizations, e.g., user-generated content, professionally-generated content, machine-generated… read more here.
Keywords: mobile; generated content; internet vehicles; intelligent connected ... See more keywords