Identifying Key Opinion Leaders in Social Media via Modality-Consistent Harmonized Discriminant Embedding
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Transactions on Cybernetics"
DOI: 10.1109/tcyb.2018.2871765
Abstract: The digital age has empowered brands with new and more effective targeted marketing tools in the form of key opinion leaders (KOLs). Because of the KOLs’ unique capability to draw specific types of audience and… read more here.
Keywords: modality consistent; social media; harmonized discriminant; key opinion ... See more keywords