The Campbell Paradigm as a Behavior-Predictive Reinterpretation of the Classical Tripartite Model of Attitudes
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DOI: 10.1027/1016-9040/a000364
Abstract: Abstract. In this article, we introduce the “Campbell Paradigm” as a novel variant of Rosenberg and Hovland’s (1960) tripartite model of attitudes. The Campbell Paradigm is based on a highly restricted measurement model that speaks… read more here.
Keywords: campbell paradigm; model attitudes; model; tripartite model ... See more keywords