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Published in 2017 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-06-2015-1464
Abstract: Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the…
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Keywords:
religious animosity;
model evidence;
cultural religious;
animosity model ... See more keywords