Articles with "model place" as a keyword



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Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran

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Published in 2020 at "Journal of Brand Management"

DOI: 10.1057/s41262-020-00186-7

Abstract: Over recent years, place branding has come to vogue as a tool for urban planning and management projects such as regeneration of historic districts. In line with the context-oriented nature of regeneration, place branding should… read more here.

Keywords: model place; regeneration; historic district; place branding ... See more keywords