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Published in 2020 at "Journal of Brand Management"
DOI: 10.1057/s41262-020-00186-7
Abstract: Over recent years, place branding has come to vogue as a tool for urban planning and management projects such as regeneration of historic districts. In line with the context-oriented nature of regeneration, place branding should…
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Keywords:
model place;
regeneration;
historic district;
place branding ... See more keywords