Modeling the determinants of consumers' attitudes toward online group buying: do risks and trusts matters?
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DOI: 10.1016/j.jretconser.2017.02.002
Abstract: Abstract The aim of this research is to investigate the determinants of consumers' attitude towards online group buying (OGB). Furthermore, this study compares male and female shoppers based on their purchasing behavior in OGB. Partial… read more here.
Keywords: online group; modeling determinants; group; determinants consumers ... See more keywords