Topic modeling in marketing: recent advances and research opportunities
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DOI: 10.1007/s11573-018-0915-7
Abstract: Using a probabilistic approach for exploring latent patterns in high-dimensional co-occurrence data, topic models offer researchers a flexible and open framework for soft-clustering large data sets. In recent years, there has been a growing interest… read more here.
Keywords: research; topic models; modeling marketing; topic modeling ... See more keywords