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Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2020.11.005
Abstract: Abstract We propose a new spatial modeling approach to calibrate the potential impact of spatial dependency and heterogeneity on the underlying drivers of customer service and/or satisfaction measurement. The newly proposed procedure identifies regionally varying…
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Keywords:
note new;
new approach;
approach modeling;
approach ... See more keywords