Articles with "modeling spatially" as a keyword



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Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions

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Published in 2020 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2020.11.005

Abstract: Abstract We propose a new spatial modeling approach to calibrate the potential impact of spatial dependency and heterogeneity on the underlying drivers of customer service and/or satisfaction measurement. The newly proposed procedure identifies regionally varying… read more here.

Keywords: note new; new approach; approach modeling; approach ... See more keywords