Modelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context
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DOI: 10.3390/su16031206
Abstract: Although a relatively recent phenomenon, green packaging has been the focus of extensive research aimed at understanding consumer perceptions of green packaging and consumer behaviours toward green packaging. The effectiveness of these inquiries, however, has… read more here.
Keywords: cultural context; modelling purchase; green packaging; packaging ... See more keywords