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   Articles with "models consumer" as a keyword



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Incorporating biometric data in models of consumer choice

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recommendations! Published in 2018 at "Applied Economics"

DOI: 10.1080/00036846.2018.1527460

Abstract: ABSTRACT The use of neuro-physiological data in models of consumer choice is gaining popularity. This article presents some of the benefits of using psycho-physiological data in analyzing consumer valuation and choice. Eye-tracking, facial expressions, and… read more here.

Keywords: data models; biometric data; consumer; models consumer ... See more keywords