Articles with "models effects" as a keyword



#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity

Sign Up to like & get
recommendations!
Published in 2020 at "Journal of Advertising Research"

DOI: 10.2501/jar-2019-035

Abstract: ABSTRACT This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers' advertisement and product evaluations. Participants reported that they liked the advertisement… read more here.

Keywords: models effects; perceived authenticity; beingreal instagram; authenticity ... See more keywords