When Does It Pay to be Good? Moderators and Mediators in the Corporate Sustainability–Corporate Financial Performance Relationship: A Critical Review
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DOI: 10.1007/s10551-015-2852-5
Abstract: In this paper, we review the literature on moderators and mediators in the corporate sustainability (CS)–corporate financial performance (CFP) relationship. We provide some clarity on what has been learned so far by taking a contingency… read more here.
Keywords: sustainability corporate; moderators mediators; research; corporate sustainability ... See more keywords
Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
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DOI: 10.1080/15377857.2019.1652221
Abstract: Due to its important practical implications, there has been a growing number of studies on framing conducted by scholars from various research domains. There has been, however, no paper that would provide a comprehensive overview… read more here.
Keywords: moderators mediators; framing effects; political marketing; political brand ... See more keywords