Ready to Embrace Genetically Modified Wines? The Role of Knowledge Exposure and Intrinsic Wine Attributes
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DOI: 10.1177/1938965516629775
Abstract: This study examines whether knowledge exposure and supreme wine attributes such as appearance, aroma, taste, and hangover avoidance influence consumers’ quality evaluation and purchase intentions of genetically modified (GM) wines. We conducted two experimental studies… read more here.
Keywords: knowledge exposure; genetically modified; modified wines; wine attributes ... See more keywords