Craft beer mon amour: an exploration of Italian craft consumers
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DOI: 10.1108/bfj-07-2019-0476
Abstract: PurposeThe purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft beer, their attitudes, habits and behaviors. It… read more here.
Keywords: mon amour; methodology; beer mon; craft beer ... See more keywords