Vungle Inc. Improves Monetization Using Big Data Analytics
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DOI: 10.1287/inte.2017.0903
Abstract: The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major… read more here.
Keywords: big data; vungle inc; improves monetization; inc improves ... See more keywords