Monetizing Managerial Responses on TripAdvisor: Performance Implications Across Hotel Classes
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DOI: 10.1177/1938965516686109
Abstract: This study assesses the moderating effect of hotel class on managerial responses’ influence on hotel performance through the lens of data analytics. A panel data model was applied to analyze 7,979 managerial responses and 51,801… read more here.
Keywords: tripadvisor performance; monetizing managerial; managerial responses; hotel ... See more keywords