“Monica and Friends”: the challenge to internationalize
Sign Up to like & getrecommendations! Published in 2017 at "Emerald Emerging Markets Case Studies"
DOI: 10.1108/eemcs-06-2016-0139
Abstract: Subject area International business or International marketing. Study level/applicability The case is recommended for undergraduate and graduate courses in the fields of international business and international marketing. The aim is to show students the problems… read more here.
Keywords: company; market; case; monica friends ... See more keywords