The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Cultural Heritage"
DOI: 10.1016/j.culher.2017.12.003
Abstract: Abstract As a widely-used strategy among firms wishing to launch new products, brand extension has been the focus of numerous studies in recent years. However, very few works have focused on analysing brand extensions in… read more here.
Keywords: effect; brand; brand extension; authenticity ... See more keywords
NEAR PROJECT - Accessibility Plan for the Monumental Complex of the Opera di S. Maria del Fiore in Florence. Accessibility as an Element of Social.
Sign Up to like & getrecommendations! Published in 2022 at "Studies in health technology and informatics"
DOI: 10.3233/shti220875
Abstract: Italy is the country with the highest number of sites recognised as World Heritage by UNESCO and one of the nations with the highest density of sites of cultural interest both in Europe and in… read more here.
Keywords: accessibility; plan monumental; monumental complex; maria del ... See more keywords