Switch or Stay? Applying a Push–Pull–Mooring Framework to Evaluate Behavior in E-Grocery Shopping
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DOI: 10.3390/su15076018
Abstract: This study investigates the antecedents of the intention to switch to e-grocery shopping during the COVID-19 pandemic, which is critical in recommending that e-grocery shopping service providers improve their competitiveness by responding to customer expectations.… read more here.
Keywords: push pull; grocery shopping; pull mooring; grocery ... See more keywords