Sign Up to like & get
recommendations!
2
Published in 2023 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-06-2021-4711
Abstract: Purpose Despite its prevalence and serious negative impact on consumer behavior, marketing strategies and social welfare, little is known about how to effectively curb moral licensing. Drawing on research in warm-glow giving and virtue signaling,…
read more here.
Keywords:
licensing;
licensing effect;
social sharing;
moral licensing ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2018 at "PLoS ONE"
DOI: 10.1371/journal.pone.0206878
Abstract: Moral licensing, equivalently called “self-licensing”, is the instrumental use of a Good Act to cover up a Bad Act. This paper’s thesis is that “instrumental apology” i.e., bad-faith apology, is a case of moral licensing.…
read more here.
Keywords:
apology;
act;
moral licensing;
instrumental apology ... See more keywords