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Published in 2023 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-06-2021-4711
Abstract: Purpose Despite its prevalence and serious negative impact on consumer behavior, marketing strategies and social welfare, little is known about how to effectively curb moral licensing. Drawing on research in warm-glow giving and virtue signaling,…
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Keywords:
licensing;
licensing effect;
social sharing;
moral licensing ... See more keywords
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Published in 2018 at "PLoS ONE"
DOI: 10.1371/journal.pone.0206878
Abstract: Moral licensing, equivalently called “self-licensing”, is the instrumental use of a Good Act to cover up a Bad Act. This paper’s thesis is that “instrumental apology” i.e., bad-faith apology, is a case of moral licensing.…
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Keywords:
apology;
act;
moral licensing;
instrumental apology ... See more keywords
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Published in 2025 at "Sustainability"
DOI: 10.3390/su17219784
Abstract: This study investigates the complex relationship between corporate ethics and financial performance in the context of sustainable management. By subdividing corporate social responsibility (CSR) into corporate ethical levels and ethical efforts, it analyzes how these…
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Keywords:
corporate ethical;
level;
performance;
ethical efforts ... See more keywords