Moral norm is the key
Sign Up to like & getrecommendations! Published in 2020 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-05-2019-0285
Abstract: This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour… read more here.
Keywords: purchase; norm key; purchase intentions; subjective norms ... See more keywords
Charitable donations and the theory of planned behaviour: A systematic review and meta-analysis
Sign Up to like & getrecommendations! Published in 2023 at "PLOS ONE"
DOI: 10.1371/journal.pone.0286053
Abstract: Given the predominance of the theory of planned behaviour (TPB) to represent the psychological determinants underlying people’s charitable decisions, the present study synthesised the model’s key relationships, using meta-analysis, and tested the predictive utility of… read more here.
Keywords: theory planned; meta analysis; intention; planned behaviour ... See more keywords