Investigating consumer ethical beliefs: role of moral philosophies and personality traits
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DOI: 10.1108/jcm-01-2021-4396
Abstract: Purpose This research looks at the main effect of individuals’ moral philosophies, idealism and relativism, and its impact on the four dimensions of the consumer ethics beliefs – active benefit, passive benefit, no harm and… read more here.
Keywords: ethical beliefs; consumer; moral philosophies; consumer ethical ... See more keywords