A Little Piece of Me: When Mortality Reminders Lead to Giving to Others
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DOI: 10.1093/jcr/ucaa020
Abstract: Past research demonstrates that reminders of one’s own mortality can lead to materialistic and self-serving consumer behaviors. In contrast, across five studies, we explore a condition under which mortality salience (MS) leads to increased tendency… read more here.
Keywords: little piece; piece mortality; mortality reminders; transcendence ... See more keywords