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Published in 2021 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2021.1891128
Abstract: ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone through several transformations from the…
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Keywords:
brick mortar;
mortar retailing;
retailing survive;
future brick ... See more keywords