Articles with "mortar retailing" as a keyword



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Future of brick and mortar retailing: how will it survive and thrive?

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Published in 2021 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2021.1891128

Abstract: ABSTRACT Brick and mortar (B&M) retailing is an endangered species as more consumers prefer to shop online. While retailers may die, B&M retailing is here to stay. It has gone through several transformations from the… read more here.

Keywords: brick mortar; mortar retailing; retailing survive; future brick ... See more keywords