Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
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DOI: 10.1080/10580530.2020.1855486
Abstract: ABSTRACT While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar… read more here.
Keywords: brick mortar; data mining; mortar stores; loyalty ... See more keywords