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Published in 2021 at "Information Systems Management"
DOI: 10.1080/10580530.2020.1855486
Abstract: ABSTRACT While the analysis and usage of data are increasing in importance, the application of sophisticated BI solutions in small stores is limited by available technical capabilities and financial resources. This study investigates how brick-and-mortar…
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Keywords:
brick mortar;
data mining;
mortar stores;
loyalty ... See more keywords