EXPRESS: The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
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DOI: 10.1177/00222437231179187
Abstract: Slow motion is a popular video editing tool used to enhance short-form videos (e.g., reels, stories, GIFs), which are commonly found in media entertainment and marketing communications. This research shows that slow motion increases the… read more here.
Keywords: slow motion; motion enhances; motion; processing fluency ... See more keywords