Attracting future civil servants with public values? An experimental study on employer branding
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DOI: 10.1080/10967494.2018.1541830
Abstract: Abstract A frequently cited recommendation of public service motivation (PSM) research is to use PSM in the context of HR marketing. However, empirical evidence demonstrating the usefulness of addressing PSM in the recruitment process is… read more here.
Keywords: values employer; employer branding; motivated individuals; public values ... See more keywords