Motivating Women to Travel in India: Embodying Safety as an Organizational Purpose
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DOI: 10.3389/fpsyg.2022.883593
Abstract: Safety concerns are a key factor that demotivate women from traveling. Tourism organizations are yet to develop approaches to address this comprehensively. Employing the case study design, this study describes how an Indian tourism organization… read more here.
Keywords: safety; india embodying; purpose; women travel ... See more keywords