Motivation-based segmentation of Chinese senior travelers: The role of preferences, sociodemographic, and travel-related features
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DOI: 10.1177/1356766720942550
Abstract: This study was designed to investigate factors associated with Mainland China’s senior overseas travel motivations and the role in explaining preferences, sociodemographic and travel features. The study was conducted with 496 seniors. The statistical analyses… read more here.
Keywords: analysis; preferences sociodemographic; role; travel ... See more keywords
Food Markets: A Motivation-Based Segmentation of Tourists
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DOI: 10.3390/ijerph17072312
Abstract: Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on… read more here.
Keywords: markets motivation; based segmentation; segmentation tourists; food markets ... See more keywords