Exploring online and offline shopping motivational values in Malaysia
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DOI: 10.1108/apjml-10-2016-0197
Abstract: The purpose of this paper is to combine the elaboration likelihood model and hedonic/utilitarian values into a coherent model of shopping motivational values for online and offline Malaysian shoppers. Once these values were identified, they… read more here.
Keywords: age; model; shopping motivational; motivational values ... See more keywords