China’s Digital Yuan: Motivations of the Chinese Government and Potential Global Effects
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DOI: 10.1080/10670564.2022.2052441
Abstract: ABSTRACT This article highlights the key motivations behind China’s plan to launch the digital yuan and reviews the potential impacts on China and abroad. The article analyzes the digital yuan’s benefits to consumers, such as… read more here.
Keywords: article; chinese government; digital yuan; motivations chinese ... See more keywords
Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Fashion Marketing and Management"
DOI: 10.1108/jfmm-05-2017-0046
Abstract: Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer… read more here.
Keywords: research; chinese consumers; luxury; luxury fashion ... See more keywords