Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior
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DOI: 10.1016/j.spc.2019.02.001
Abstract: University of Minnesota M.S. thesis. May 2012. Major: Design. Advisor: Dr. Hye-Young Kim. 1 computer file (PDF); viii, 101 pages, appendix A. read more here.
Keywords: hedonic motivations; environmental hedonic; purchase green; motivations intention ... See more keywords