Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Services Marketing"
DOI: 10.1108/jsm-04-2022-0138
Abstract: Purpose This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative opportunities and embracing change. Design/methodology/approach The authors… read more here.
Keywords: informal entrepreneurs; research; service; motivations practices ... See more keywords