An empirical study on the motivations underlying augmented reality games: The case of Pokémon Go during and after Pokémon fever
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DOI: 10.1016/j.paid.2017.06.024
Abstract: Abstract In 2016, Pokemon Go became the most popular game in the history of smartphone games and was among the first games to feature geo-located augmented reality (AR) elements. The goal of the present research… read more here.
Keywords: pok mon; augmented reality; motivations underlying; pokemon ... See more keywords