Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach
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DOI: 10.1016/j.jretconser.2019.01.014
Abstract: Abstract providing a pleasant shopping experience for consumers is vital in the apparel retail industry. A comprehensive multi-dimensional scale to measure “retail brand experience” (RBE) was recently introduced; however, this scale lacks application. Hence, the… read more here.
Keywords: mouth communication; experience; retail brand; word mouth ... See more keywords